Interview Between The Actress Meg Ryan And The Talk Show Host

The aim of this essay is to firstly provide a report of the media clip that shows an interview between the actress Meg Ryan and the talk show host, Michael Parkinson and examine the communication strategies employed during the course of the interview and scrutinize their effectiveness. The essay will then explore alternative strategies that could have been utilised and the likely benefits that these could have provided. Finally, the essay will discuss the importance of utilising the correct communication skills when interacting with service users or their carers’ and also, colleagues in order to create and maintain effective therapeutic relationships. The media clip of the journalist Michael Parkinson interviewing the actress Meg Ryan is a clear demonstration of a variety of communication strategies being employed by parties who are not familiar with one another. In many ways, this mimics the therapeutic conversations that occur between health professionals and patients when they begin working with one another. In these situations, the interviewer must use a range of questioning techniques to encourage the interviewee to provide information. For this to be successful, the participants in the conversation must usually feel comfortable and at ease. Watching the media clip, it is evident that this was not the case as the interviewee appeared very uncomfortable after only one or two questions. Meg Ryan began paraphrasing the safe ideas repeatedly and began answering withShow MoreRelatedCommunication Strategies And The Importance Of Effective Communication1632 Words   |  7 Pagesof this essay is to describe the communication strategies that are employed during a section of an interview between the actress Meg Ryan and the talk show host Michael Parkinson. Firstly, the essay will identify the strategies used and analyse their effectiveness before considering what other strategies could have been employed which would have been conductive to a more thorough and pleasant interview experience for both parties. Finally, the essay will discuss the importance of communication skillsRead MoreInnovators Dna84615 Words   |  339 PagesAdministration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation. â€Å"Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.† Chairman

Islam A Religion Of Ethics, Obedience And Harmony

Islam is ranked as the fastest growing religion in the world, and is predicted to rival Christianity in terms of global population by 2050. However, it is still misunderstood by millions of people, including Muslims themselves. Islam, meaning peace and submission to God, is a religion of ethics, obedience and harmony, and is based on a faithful belief system. Conversely, in various parts of the world, Islam is broadly misrepresented as a religion of intolerance and killing. Common confusion, misunderstanding, and pure ignorance often leads into a negative portrayal of Islam. An example of this can be seen in the term â€Å"Jihad.† Contrary to popular belief, Jihad is not a synonym for combat. The term Jihad is an Arabic word that has many†¦show more content†¦The first pillar is called the Shahadah, which is the fundamental act upon all Islamic activity depends. â€Å"It is to acknowledge verbally that one accepts the reality of God and the prophecy of Muhammad.† Sincerely reciting the Muslim profession of faith is essential and considered a duty for Muslims. The second pillar is called the Salat, which means performing ritual prayers in the proper way five times each day. Salat is essential for muslims because prayer involves uniting mind, soul, and body in worship. The third one is called Zakat, which is defined as â€Å"a certain percentage of one’s acquired property for the year that is paid to the needy.† Paying a charity tax with the purpose of benefiting the poor in society is viewed as a responsibility for Muslims and a service to God. It is regarded as a type of worship and of self-purification. The fourth pillar is called the Sawm which means fasting during the month of Ramadan, and the fifth one known as Hajj is pilgrimage to Mecca, since the hajj is a set of rituals that take place in and around Mecca every year. Carrying out these obligations provides the framework of a Muslim s life, and weaves their everyday a ctivities and their beliefs into a single unit of religious devotion. No matter how sincerely a person may believe, Islam regards it as pointless to live life without putting that faith into action and practice. Other ways in which a Muslim engages in the greater Jihad could include the following:Show MoreRelatedDifferences Between Islam And Shinto1795 Words   |  8 Pagestheir core all religions are the same. They all follow a structure and share a basic concept of a something greater that can not be fully comprehended by the human mind. What makes them different is that way the religion is practiced and how each group interprets what they believe is the right way to live one’s life, by aspiring to live their similar to the particular religion’s founder or deity. To support my thesis statement, this paper will compare two of the world major religions that are supposedlyRead MoreComparing Confucianism and Islam2958 Words   |  12 Pages Although Islam and Confucianism represent two totally different worldviews, they have similar characteristics, which provide a potential idea, that both can be from a common source. Mirza Tahir Ahmad, who was a Caliph in Ahmadiyya Muslim community, supported this idea in his book â€Å"Revelation, Nationality, Knowledge Truth†. He supports his idea saying, â€Å"All humans are God’s creation; it stands to reason that God not only guided people in the Middle East through Abrahamic prophets. He also guidedRead More Gandhi and Comparative Religion Essay3170 Words   |  13 PagesGandhi and Comparative Religion Mahatma Gandhi was deeply interested in the comparative study of religions since the days of his youth. His interest in religious matters was due to the background of India, which was saturated with religious ideas and spirituality. Religion, to Gandhi, was not a matter of individual experience: Gandhi found God within creation. The meaning of the word Dharma is religion in India. This is a comprehensive term which embraces all of humanity. Gandhi referred toRead Morereligion a tool of oppression2473 Words   |  10 Pagesï » ¿ IS RELIGION A TOOL OF OPPRESSION? CONTENTS PAGE Introduction Log reviews Deadlines reviews Mentor meeting and reviews EPQ working days and review Literature review Overall evaluation of the project process Discussion Conclusion Bibliography Appendices Introduction Religion is an important aspect of life; it influences a high proportion of many things. The odd part is that many people are not actually clear on what a religion is. There are severalRead MoreEssay on Global Business Cultural Analysis: Singapore5463 Words   |  22 Pagestrade volume increased. A second treaty was signed by John Crawford in 1823, giving the British access to much of the land and subjecting the island to British law. Under this law, Singapore had to take into account Malay customs, traditions, and religion. In 1826, the British settlements of Malacca, Penang, and Singapore were combined to form the Colony of the Straights Settlement (Business Source Complete, 2012). In the years between the 19th and the 20th centuries, the British established protectoratesRead MoreReligion and Identity1954 Words   |  8 Pages Unit 9 Project Religion and Identity Sushane Mason Kaplan University HU320-01 Professor Paul Forrey January 13, 2013 The question often arrived what is religion? There are more than one answer to this depending on one’s culture, identity, ethics and beliefs. Religion can be found in different cultures and throughout the whole period of human history. There is evidence that shows signs of religion such as animal spirits in art and humanRead MoreComparative Introduction to Monotheistic Religions2587 Words   |  11 Pageshappens, humanity cannot get any progress, and the human civilization has to be extinct. This virtual chaotic community reversely demonstrates the importance of the ethics in a society. The moral framework provides criteria to communities, conducts people to do the appropriate things, and ensures society to keep a steady order. In religions the ethical rules and laws usually involved in scriptures. Jews, Christians and Muslims by studying and reciting the Hebrew Bible, Holy Bible and Quran every dayRead MoreThe Differences Between Saudi Arabia And Sweden3141 Words   |  1 3 PagesBoth countries’ cultures have distinct managements styles and work ethics. Sweden offers a social democracy that embraces â€Å"equality and efficiency† (Gannon Pillai, 2013, p.145). Worm (1997) has summarized Sweden’s culture as â€Å"Femininity combined with low uncertainty avoidance and small power distance generates the basis for mediocrity†(p.95). In contrast, Saudi Arabia are bound to their Islamic faith, that is not only a religion, but the framework of their government that dictates their daily lifeRead MoreEthno Religious Crisis in Nigeria: Causes and Remedy.4588 Words   |  19 PagesADAMU MAKUKU UMAR HAMIDU ALIYU ABSTRACT Introduction Nigeria is no doubt a populous nation of over 88 million (1991 population census) but as at now Nigeria’s population is estimated to be above 120 million people of diverse ethnic groups and many religions. Its people are differently distributed in the 36 states that made up the nation. In addition to this, the nation is blessed with many economic potentialities which help in the movement of the various peoples through the process of economic inter-dependenceRead MoreMilitary Culture6972 Words   |  28 PagesTHEME Culture of a nation is manifested and influenced by a number of factors. National psyche and traits being the most pronounced ones. Military culture , to a certain extent , is in harmony with the national culture, however, it has its own impulses and dynamics. It incorporates obedience that curtails individual freedom or at times it may be at tangent with the socio-cultural values of a society ; Military culture of British – Indian Army ,as inherited by us is a case in point here. Philosophy

Subjection of Women towards Men Free Essays

The eighteenth century novels, Fanny Hill a Woman of Pleasure by John Cleveland, The Castle of Otranto by Horace Walpole, and Mary the Wrongs of a Woman by Wollstonecraft are episodes of women being subject to men. Though women were treated as a subject, history has shown that in every great man – beside him is a woman. In the work written by Cleveland during the time he was imprisoned was critiqued that the book can be questioned by its substance since it is written by a man. We will write a custom essay sample on Subjection of Women towards Men or any similar topic only for you Order Now However, it is a story wherein the main character admitted that her sexual faculty is both her â€Å"point of pleasure and pride (Cleveland, 1749). â€Å" Though the girl in the story finds herself unworthy for the man she loves she also questioned the worthiness of Mr. H especially when she witnessed how her maid was raped and how he bribed the girl with his money. Being a prostitute she was able to compare who is more rotten, if it was the one who sells sex or the one who buys it. Despite of the apparent loss of virtue in chastity of the main character in the story, in her heart she would want to do the sex act with the person she loves despite of her complex understanding between love and desire. The story reveals about how innocence and struggle for survival can lead a young woman astray and be treated not more than a merchandize. The story also gave a lot of examples on how a woman’s submission are often abused and how her femininity are being obscured by wanton people, treating women as if they were not borne of a woman. The Gothic story of Otranto depicts how a statute in authority is clouded by ardent desire for women. The story gave a contrast between the desire for Isabella and the love for Matilda. Though the story treated those dainty ladies with outward refinement, it vividly portrays the subjectivism on the female gender towards chauvinism of some authoritarian men. The story classified that male children are more important than the girls and they are just reared to become mothers of the next lineage. Women’s role was obscurely assigned to child bearing alone and the caring for their husbands. Beyond their dignified looks they are treated only as possession subjected to men. Manfred’s because of his power forget the fact that his dignity lies on how he takes care of his body or on how well he treated his wife. This 18th century novel though fictitiously written is able to accomplish how the arrogance of men in high stature can actually put man in digression if the women’s role is given a limited view as only a helper than a partner. Horace Walpole the 4th Earl of Orford significantly opened his reader’s awareness on the equal dignity of men and women and how the female gender in his time was subjected by its male counterpart. In Mary the Wrongs of a Woman is a book authored by a pregnant woman in an asylum a place in which in those days where marginalized women were kept by their society. The novel was considered by feminist as a biographical sketch rather than an unfinished fiction story. It was published by the author’s husband and regarded as a work to vindicate the rights of women. The Author stated the following â€Å"Addressing these memoirs to you, my child, uncertain whether I shall ever have the opportunity of instructing you, many observations will probably flow from my heart, which only a mother- a mother schooled in misery, could make (Matthews, 2001)† will deeply move a reader to sympathize with the author in her profound words who is very much in pain upon realizing that she may never have the chance to care for her child. The story about Maria tells about the experiences of a woman when they are wronged by their husbands. These women too are denied with their dignity on motherhood, a sad fact which since in the beginning was the reason why broken homes became in fashion. This means that citizens who are not raised by a motherly care and attention are possibly to become persons who are withdrawn and lack compassion. This eventually leads to a society that is less humane and uncaring. Because of the subjectivism of women towards men, her self giving was abused in many ways and her assertiveness misconstrued as rebelliousness and feminism. Women are required to give her complete self because that is the dignity of her calling but that self giving is often not granted the love that is due to a woman. Rather, she is abused and is treated like a personal property and not as an equal partner. The British novels described the female gender both as strong women and weak women of which society of today still seeks her true meaning of femininity as a gift to the world. The fact that she is given her femininity her woman’s dignity is found in the order of love meaning she is the one to receive love in order give to love in return. Woman’s dignity is measured by her giving love to others but it can only be witnessed if she also receives it, for who can give something which she or he does not have? Men and children who are not capable knowing what genuine love is are those who lack the experience of being touched by the warmth of a mother’s love and if there is a cold woman out there it could be a reason that she was not given the love she deserved. Weak women are borne by societies who have disregarded their dignity and reduced their personhood as second citizens of this world. However, women are born strong because through motherhood a human being is entrusted to her care always and everywhere even in situations of social discrimination where she may find herself. She is also referred in (Proverbs 31:10) the perfect woman because her irreplaceable support for other people are owned much by their families and by the whole nations. . The three novels are characterized by different women during the 18th century, Fanny Hill a rural girl, Matilda and Isabella who belongs to noble blood, and Maria who is a woman of intellect. They have all the qualities to be called perfect women but also have their weaknesses or soft spots which are an essence of their own femininity. Work Cited Cleveland, J. (1749). A Memoirs of a Woman of Pleasure. Retrieved 14 April 2008, from http://books. google. com/books? id=cj5Za3JXXxkC Matthews, S. L. (2001). Mary Wollstonecraft and Mary Shelley: Writing. Retrieved 14 April 2008, from http://books. google. com/books? id=zeiXNBvquncCdq=Mary+the+wrongs+of+a+womansource=gbs_summary_scad=0 How to cite Subjection of Women towards Men, Papers

Pharmacology of the Asthma for Bronchodilators- myassignmenthelp

Question: Discuss about thePharmacology of the Asthma for Bronchodilators. Answer: Introduction: Pharmacology of the asthma medication The pharmacology of any medication is the how the medication improve the condition and how the body reacts to this drug. In the pharmacology of asthma medication, there will be discussion of the different types of the drugs that are used and how they improve the abnormal condition. As from the pathphysiology, it has been cleared that it occurs due to bronchoconstriction, inflammation and due to the immune response to particular allergens (Divekar, Ameredes Calhoun, 2013). Thus the drugs used may include bronchodilators, steroids, and immunosuppressant and so on. Due to increase in asthma prevalence, there is huge research on the asthma medication that has lesser side effects and more selective treatment. Bronchodilators are the drugs that act by reversing the bronchospasm that relax airways of smooth muscle ?2 agonists-salbutamol (Gelaw Gelaw, 2014) Anticholinergics- ipratropium bromide Methylxanthines-aminophylline, theophylline Airways inflammation reduction drugs Glucocorticosteroids (Gelaw Gelaw, 2014) Leukotriene receptor antagonists-Montelukast Cromolyns-sodium cromoglycate (Barnes, 2009) Miscellaneous Allergen extracts that are used for the allergic desensitization therapy Air that is oxygen-rich Routes of the administration The medication for the asthma are mostly administrated through the inhalation but there are some exceptions Methylxanthines is the drug that is not affected through inhalation and thus, given orally Leukotriene receptor antagonists are administrated orally (Barnes, 2009) Salbutamol is also sometimes administrated orally in very young or in elderly people in which administration through inhalation is much difficult A glucocorticosteroids oral course is administrated in much severe asthma for controlling symptoms ?2 agonists-salbutamol and hydrocortisone are administrated through injection in the acute or severe asthma that includes the IV infusion through in ICU a central venous line Two pathways for the inhaled drugs (Barnes, 2009) Systemic absorption that is absorption into the bloodstream and then passed to target site such as sodium cromoglycate Localised absorption that is absorbed to a localized area, when only there is a requirement of the local drug Inhaled drug advantage Rapid onset of the drug action In most of the cases, very much small concentration of the drug is effective as compared to the same drug administration through systemically that is because as the drug delivered directly to target site and have a local effect that leads to lesser side effects and lower drugs costs. Short-acting b2 agonists, salbutamol these MDI have a speedy onset of action and that last for about 4 hours Long-acting b2 agonists such as salmeterol contain prolonged effect duration so the two doses daily are adequate for the symptoms control Glucocorticosteroids MDIs have known preventers. Asthmas combined drug therapy There has been rising recognition of the ongoing inflammatory procedure in the airway wall of asthmatic patients Inadequate recovery of the airway obstruction between the exacerbations of the asthma In the airway remodeling, slow and progressive that are irreversible changes that is the result of the chronic damage from the ill-treated airway inflammation. This lead to the changes in the asthmatic pharmacological management thats why now, there is lessens reliance on the use of the bronchodilators as the main treatment. There is greater emphasis on airways inflammation control with continuous inhaled glucocorticosteroids or another anti-inflammatory drug for example Montelukast Classification of the drugs for the asthma Bronchodilators are the drugs that act chemically by contracting smooth muscle cells airways for the relaxation and thereby reduction of the airway obstruction if there is the presence of the bronchospasm. There are mainly three types of the bronchodilators: ?2 sympathomimetics which stimulate ?2 adrenergic receptors on the airway of smooth muscle cells (Antoniu, 2012) Inhaled anticholinergics which inhibit muscarinic cholinergic receptors on the airway of smooth muscle cells (Antoniu, 2012) Methylxanthine alkaloids are the drugs that are taken orally or through intravenous injection. These drugs are toxic and have a lesser therapeutic index and are not used widely in Australia but still marketed in the North America (Antoniu, 2012). The ?2 agonists are chemically associated with the adrenaline receptor same as the adrenaline it binds to the adrenergic receptors and stimulates the adrenergic receptors on the airway of the smooth muscle cells. As adrenaline hormone stimulates all 1, ?1, ?2 and all the receptors but the ?2 agonists is selective for the ?2 receptor only so they remarkably reverse the bronchospasm These are further of two types short acting and long acting ?2 agonists Adrenergic and anticholinergic bronchodilators A sympathetic and parasympathetic system has opposing action. Promptness of the sympathetic nervous system and reticence of the parasympathetic nervous system have similar effect example for the same is bronchodilating activity of both ipratropium bromide and salbutamol (Soler Ramsdell, 2014). . In Zancys case, his medication includes ventolin as it clears the pulmonary pathway and stop wheezing problem. His medication includes antibiotics and immunosuppressants that support improvement of the inflammation condition and suppression of inflammatory response through the antibody-antigen reaction. As his mother told that his condition has been improved and they had stopped taking medication and only when required they use ventolin that improve wheezing but not coughing. Thus, he required medication for coughing that disturbs his sleep (Soler Ramsdell, 2014). . In Zancy care plan nurse has to follow the clinical reasoning cycle that will the nurse in decision making that what care is required on the priority for the improvement of the Zancys asthmatic condition. Clinical reasoning is the procedure by which the nurses and clinical gather the cues, do the handing out of the information, estimate the issues related to the patient, plan the involvement and put into practice them, assess the interventions outcomes and enlarge their understanding from the procedure (Soler Ramsdell, 2014). The procedure of the Clinical calculation is a recurring process of interlinked medical meetings relatively than a linear process. The growth of the clinical reasoning model, philosophical strategies concerned are depiction of the patient situation, information collection related to new patient, relate and reviewed the information, analysis of the information, recollect the information, intolerance between the reviewed relevant and irrelevant information, corre sponding and predication of the in sequence analysis for diagnosing and recognition of the difficulty, goal establishment and evaluation(Matsumura, 2009). In the case of Zancys asthma, his asthma is induced by the long term respiratory infection by the virus and his breathing is very fast and also it is very hard for him to control his breathing. In addition to this Zancy produces wheezy sound during breathing and has problem of the continuous coughing (Girdhar, Menon Vijayan, 2007). Thus the nurse has to properly do the evaluation and decision making about his treatment. First priority of the nurse should be brochodilation that helps in proper breathing and slow breathing and also reduction of his coughing through the treatment of expectorants as coughing interpreted his sleeping (Anselmo, 2011). If the nurse can do the treatment according then there should be positive results of Zanchys treatment. Conclusion The medication used for the asthma includes ? agonist and anticholinergics as they are the bronchodilators and supports reduction of the bronchospasm and for the treatment of the inflammation, there is use of the antibiotics. All these drugs help in reduction of bronchospasm and inflammatory responses (Stockman, 2013). In Zancys case, his medication includes bronchodilator; ventolin, immunosuppressant; flixotide and antibiotics as they all improve his condition. In the case, the positive results are there as his mother told that he had stopped taking medication because of improved health. As the asthmatic patients are more prone to allergens they required immediate relief that is given by the use of inhaler that gives instant relief and lesser side effect due immediate absorption. In addition to inhalers there are so many drugs that are given orally and through injections. For the nurse, during first 24 hours of administration, the decision should be done through following clinical r easoning cycle as it helps in effective decision making. References: Anselmo, M. (2011). Pediatric Asthma Controller Therapy. Pediatric Drugs, 13(1), 11-17. Antoniu, S. (2012). Nitrix oxide donors in asthma. Drugs Of The Future, 37(8), 571. Barnes, P. (2009). Drugs for asthma. British Journal Of Pharmacology, 147(S1), S297-S303. Divekar, R., Ameredes, B., Calhoun, W. (2013). Symptom-Based Controller Therapy: A New Paradigm for Asthma Management.Current Allergy And Asthma Reports,13(5), 427-433. Gelaw, B., Gelaw, Y. (2014). Assessment of Adequate Use of Asthma Inhalational Medication Administration in Children. Journal Of Physiology And Pharmacology Advances, 4(11), 454. Girdhar, A., Menon, B., Vijayan, V. (2007). Systemic Inflammation And Its Response To Treatment In Bronchial Asthma. Chest, 132(4), 511A. Matsumura, Y. (2009). Inflammation Induces Glucocorticoid Resistance in Patients with Bronchial Asthma. Anti-Inflammatory Anti-Allergy Agents In Medicinal Chemistry, 8(4), 377-386. Soler, X., Ramsdell, J. (2014). Anticholinergics/Antimuscarinic Drugs in Asthma. Current Allergy And Asthma Reports, 14(12).

Death Penalty Essays (1081 words) - Capital Punishment, Penology

Death Penalty You have heard from the affirmative side and you may disagree or agree with some of their points, but the reality is that their plan will not and cannot succeed in today's society. True, on paper the plan looks very good, but it will not work. Today's present system, with the death penalty is much better off then without it. The negative side, which my partner and I represent, feels that the death penalty should not be abolished and that today's system, which allows states to choose if they want to impose the death penalty, should continue to be used. It is true that innocent people have been executed, but that number is miniscule compared to the amount of ?true? criminals that are rightfully executed. There is 28-step procedure necessary before any person can be given a death sentence. By having the process consist of numerous steps and involving many different people, human error is greatly reduced. The death penalty is not racially or gender bias, much to the contrary of what the affirmative team believes. The fact is that men commit more crimes, so they will be convicted at a greater rate then women. The ratio of men to women on death row and executed is 68:1 or 3400:50 (NAACP Spring 1996). From 1976-1994, men committed 7 times as many murders as women or a 7:1 ratio (Sourcebook '94). Therefore, it may be statically shown that men are, by a 70:1 ratio, more likely to be on death row then are women. Like gender bias, racial bias is nonexistent in the rulings involving the death penalty. Whites represent 56% of those executed, and blacks 38% (NAACP Summer of 1996). The other 6% are other minorities. The death penalty is not bias to any race, but by just looking at the numbers it may seem that it is. The total populations of each race will give the illusion of bias, but that is not true. The affirmative side also argues that the cost of life in prison without parole is much cheaper then the cost of the death penalty, but this, like their charge of bias, is also untrue. The death penalty is millions cheaper then life without parole in the long run, but when our numbers are compared to the affirmative's numbers no right or wrong conclusion can be reached. No one team can give impartial numbers since studies by both sides are bias. There is no need for change because the current system is working just fine. Why fix something that is not broken. The death penalty deters crime. When someone is caught, charged, tried, found guilty, and sentenced to death, that person's execution would be what will serve as a deterrent to others from committing a major crime. Houston had the highest murder rate in 1981, with 701 murders. In 1982, Texas resumed executions. Since then Houston has executed more murderers than any other city or state, except Texas, and has seen the greatest reduction in murder. The city went from 701 murders to 216 murders in a 15-year span. This is a 63% reduction and represents how many people that were saved by the death penalty. The innocents, the-would-be victims were saved from a harsh death by the death penalty that supposedly did not work. An econometric study from 1994 indicated that each execution deters 8 or more murders. That is the goal of the death penalty, not to get revenge on the crimi nal, but to prevent more crimes of the same nature form occurring. Execution equals deterrent, which ultimately leads to prevention. If a convicted murderer is put into prison for life without parole, that person is given another chance to kill again. What will happen if that person kills again in prison or even if they escape and kill again? According to the affirmative side, that person will be put back into prison and given another chance to kill. If the death penalty would have been imposed that person would have never had the second chance. Again the death penalty prevents. The death penalty is not cruel and unusual because most states favor the lethal injection, which is not cruel in anyway. It is true that botched executions do

9 New Years Eve Movies to Watch as the Ball Drops

9 New Years Eve Movies to Watch as the Ball Drops Ah, the magic of midnight and ticking clock! A wonderful occasion to gather in front of a TV screen with your family and friends or wrap yourself in a blanket to watch a movie alone. No matter if youre going to host a party or spend this night with no guests around, a nice movie wont hurt anybody. Do you like good old classic films or modern trash movies? We are sure that our tips will help you to spend the first night of the year with a good mood. Weve made a list of various films for fans of different genres and cinema eras to help you choose the best movie for your holiday night. While 2018 is coming to its end, its time to take a good holiday rest and get yourself prepared for new achievements. If you want to spend the night of December 31 with delicious food and films that will give you the holiday spirit, you should check this article. Weve prepared a New Years Eve movies list to make your night really festive and magical! 1 Four Rooms, 1995 An indie comedy that sets around New Years Eve in a fancy hotel tells 4 stories connected by the bellhop who is left alone to deal with the mess. With 4 brilliant directors Quentin Tarantino, Robert Rodriguez, Allison Anders, and Alexandre Rockwell, this comedy, spiced up with a bit of thriller and dark humor speaks for itself as it is one of the most viewed New Years themed movies. Starring: Tim Roth, Antonio Banderas, Sammi Davis, Amanda De Cadenet, Madonna 2 Bridget Joness Diary, 2001 A romantic comedy about an average woman trying to change her life for the better and find her true love. It can make you laugh through tears and sympathize the main characters. The plot based on the novel by Helen Fielding. Starring cast and the atmosphere of love make this movie a perfect choice for girls evening. Starring: Renà ©e Zellweger, Colin Firth, Hugh Grant, Gemma Jones. 3 Trading Places, 1983 A classic comedy which is going to cheer you up and a perfect choice for those who wonder â€Å"what to watch on New Years Eve?† The bet of two millionaires makes two people from different social groups exchange their lives. A drastic change in the everyday routine of a broker from the upper class and homeless hustler unravels the plot that can be described as a modern vision of Mark Twains classic novel The Prince and the Pauper. Starring: Eddie Murphy, Dan Aykroyd, Ralph Bellamy, Don Ameche. 4 The Poseidon Adventure, 1972 A disaster film about the sinking of a majestic ship The Poseidon. New Years Eve party in the ocean on the way to Greece was interrupted by a sudden storm and soon becomes a real nightmare for surviving passengers. The plot leads you through this exciting escape adventure and keeps you on the edge of your seat. Starring: Gene Hackman, Ernest Borgnine, Shelley Winters, Red Buttons. 5 When Harry Met Sally, 1989 Watching the evolution of a relationship between two leading characters might be what you need this night. Its one of those movies that everybody mention when they are asked about favorite New Years Eve romantic film. Starring: Billy Crystal, Meg Ryan, Carrie Fisher, Bruno Kirby 6 The Godfather Part II, 1974 The Godfather is a movie that has almost nothing to do with New Years Eve, but still is one of the most popular choices for the festive night. The relationship between the father and the son Corleone and the plot tightly tying up around their lives makes this movie one of the best family movies to watch. Check it out and you will understand why it is called the epochal drama and a cinematic masterpiece. Starring: Al Pacino, Robert De Niro, Robert Duvall, Diane Keaton 7 Ghostbusters II, 1989 After the success of the first movie, it was obvious that the audience wanted a sequel about favorite characters coming to the big screen. Ghostbusters II reveals the following events after the incident with the ghosts attacking the city. Turns out, that the team is disbanded and, eventually, not allowed to work. But everything changes when one ghost starts to interact with the baby of Peter Venkman. Sharp humor, interesting plot and brilliant actors made this movie a real classic. Starring: Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis 8 200 Cigarettes, 1999 Multiple plot lines and numerous characters mix together for the perfect cocktail of fun, humor and colorful picture. As the plot unravels, we watch young people coping with relationships, desire, and loneliness, trying to find their place under the sun. Oh, and better watch it without your parents. Starring: Ben Affleck, Casey Affleck, Dave Chappelle, Guillermo Dà ­az 9 In Search of a Midnight Kiss, 2007 A young man without any willing to love his life posts a Craigslist ad and suddenly gets a response from a girl who looks for a right man to kiss with when the ball drops. This independent romantic drama and comedy won several awards all over the world and can really catch your attention with its magical music and sudden plot twists. Starring: Scoot McNairy, Sara Simmonds, Brian McGuire, Kathleen Luong. So which movie will you choose? Let us know in a comment section! New Years Eve is a magical event and a time when anything can happen. Get ready for a new experience and have a Happy New Year!

SOCI 131-Introduction to Sociology Assignment Example | Topics and Well Written Essays - 750 words

SOCI 131-Introduction to Sociology - Assignment Example Therefore, it is problematic for those who are deeply embedded in a culture to accept or even acknowledge the deviance of some people as a tolerable phenomenon in their own personal reality. This can, in some cases, lead to violence caused by offensive norm violations. Typically, violence only occurs when the norm violation is one that goes against the ethical or legal mores of one particular culture. In experimenting with cultural norms and deviance, it is important to recognize this barrier between the acceptable and the unacceptable, particularly in reference to one’s own safety. To that end, in my tests of cultural norms, I decided to focus on folkways, which are otherwise known as â€Å"customs† or â€Å"conventions.† These are the amoral standards of behavior that are socially approved. Even though they have no substantive moral content, these standards are still seemingly enforced within a culture. In mainstream American culture, a particularly interesting one is a sense of space. Proxemics is the study of measurable distances between people when they interact with each other. Strangers typically occupy a relatively large distance away from each other when given the choice. However, I decided to violate this space convention by sitting unnecessarily close to someone at the computer lab at the public library and, then again, in a Mosque where the sense of space is presumably different because of a sense of community culture among congregation members. The essential difference between a public library and a Mosque consists in the social variables of the environment. A public library is something that exists in the public sphere and thus is open to everyone. But despite being open to everyone, individuals still stake their claim in an individual space, such as at a desktop computer in the computer lab. Late in the evening, when the computer lab is relatively empty, individuals expect privacy in going about their

Doppelganger Essay Example | Topics and Well Written Essays - 2000 words

Doppelganger - Essay Example The objective shall be met by the aid of the salient delivery techniques employed by the director to effectively bring out the themes. The prestige adequately covers the theme of sacrifice that goes into deception; the kind of deception that is good enough to generate the perception that what is achieved is actually magical and cannot be replicated by someone else without the knowledge, skills and experience of the magician. A peculiar characteristic of this sacrifice is that in most instances, it is often disguised because its discovery could be fatal to the discovery of the truth thus unmasking the fact that no magic is performed. Two examples stand out to demonstrate sacrifice. One is in the characters of Borden and Chung Ling Soo. In order to perform the magic trick of entering one point and exiting the other instantaneously, Borden cleverly uses a twin brother to accomplish the same. However, great sacrifice is what makes the achievement a reality. Borden has to conceal at all costs that he has a twin brother and make sure that the status quo remains hidden for life (McGowen, 2012, p. 112). This demonstrates how far he is willing to go just to deceive his audiences. Borden cannot even reveal his twin brother to his wife Sarah who is forced into taking her own life when she suspects that she has been dealing with two men believing them to be one. Further, sacrifice is still demonstrated when Borden’s two fingers get shot off during a magic activity that goes awry. Instead of stopping bullets as originally intended, he ends up with two fingers chopped. The negative development puts the secret of his t win brother in jeopardy as the brother will be conspicuously distinguishable from him with all fingers intact. The only solution is to chop of the fingers of the other brother so that they all look the same. Perhaps, this example best demonstrates how far in the domain of sacrifice a magician can go to capture and retain audience for

Randy Pausch Essay Example | Topics and Well Written Essays - 500 words

Randy Pausch - Essay Example Another point that he focused on was that one individual can help other individuals in attaining their dreams. One of the most important points that Pausch talked about was head fakes. The term head fakes refer to learning that takes place in an indirect manner (Pausch 1). He stated that parents send their children to learn football, but the real purpose of this that they want their children to learn how they can become better team mates. Another essential point that Pausch talked about was the to-do-list he developed as a child and these to-do-list comprised of various things he wanted to achieve in his life. Another significant point that he talks about is that he had spent his life helping others in attaining their aims and objectives and for this reason he gives an example of the virtual world that he and his students developed. Another important point he focused on was humility which refers to being humble to others. There are various lessons in the lecture provided by Pausch and these lessons can help managers in several ways in managing their subordinates. One of the most important concepts that Pausch talked about head fakes in connection with football. Managers in organizations can use the example provided by Pausch to help develop better teams in his/her organization. A manager can arrange football matches for his/her subordinates. Playing football will help a manager’s subordinates in different ways. Football is a game that requires teams to play in a united manner and every member of the team is dependent on each other. This will help subordinates in learning the importance of team members and team members will develop trust for each other and better relationships with each other through these games. Secondly, Pausch stated that one needs to help others in attaining their aims and objectives of life. Managers can make their subordinates develop to-do-list that comprises of all the things that subordinates want to achieve. This will help

Impact of Brand Name on Consumer Decision Making

Impact of Brand Name on Consumer Decision Making Brand Name Consumer Todays generation follows the pattern of capitalism where human values are measured by, ‘you are known by what you have not by what you are’. This naturally leads to a social structure where everyone seeks uniqueness by possessing things which sets them apart from everybody else. Nowadays, brands not only represent the symbol of a company or product but also define the daily life of a person to a large extent . Products used by a person often reflect the persons tastes, status in society, and economic background. When customers purchase products, the consumer’s choice is frequently affected by brand name. Some customers purchase specific brand products only due to brand name. The purpose of this thesis is to create a deeper consideration about how brand name affects consumers when they gor for purchasing a car. Moreover the author wants to identify if there is any connection between brand name and consumer decision making. The research method involved a critically analysed review on secondary research upon the subject. It provides the reader with an understanding of the relation between companies and consumers in terms of brand equity, emotional branding, consumer behaviour, and consumer decision making. From the secondary research, the basis for primary research was created. The use of a questionnaire allowed the author to identify individual feelings when people go for purchasing car. All of the respondents answered every question upon which quantitative data and findings were produced. The findings and analysis of the research conducted, concluded that brand name is the most important aspect when people go for purchasing a car. Furthermore, the results show that most people prefer brand products which signify consumer status and social status. The paper concludes with an evaluation of the study, limitations, and recommendations for further research. Reasons for choice of topic Every brand differs in names or symbols like logo, trade mark, design and packing. A brand name is a signal to protect the customer from similar brands and protect the producer from the competitors (Aaker, 1991). Brand names present many things about a product and give number of information about it to the customers and also tell the customer or potential buyer what the product means to them (Hansen Christensen, 2003). Brand names affect consumers purchasing behaviour enormously. It is important for companies to find out customer’s decision process and pinpoint the criteria, which customers apply while making decision (Cravens Piercy, 2006). In today’s business environment, companies must work harder than ever before to achieve some degree of differentiation in their products. Many companies have sought to achieve this differentiation by branding their products, simply putting the company’s name on a product (Aaker, 1991). The author has chosen the topic to try to gain further knowledge about the subject of how brand name affects consumer decision in car choice. The reasons for attempting to gain further knowledge are simply based upon the author‟s great interest towards the car industry and consumer behaviour. The author is particularly interested in why customers prefer brand products in case of brand cars. Also the effect of brand name on consumer decision making will be of great curiosity to the author. Academic objectives of dissertation This study attempts to highlight and tackle the extent to how brand name affects consumer decision in car choice. This is to allow a greater understanding of the relation between companies and consumers in terms of brand equity, emotional branding, consumer behaviour, and consumer decision making. In order to achieve this main aim, the following objectives have been produced: To discover any assets and liabilities of brand equity in case of adding or subtracting value for customers. To understand why emotional branding creates feelings and what kind of feelings. To explore how individuals select, purchase, and use or dispose products to satisfy their needs and desires. To investigate consumer decision making and the way of information search when customers go for purchasing a car. Outline of chapters As the introduction is chapter one, the surplus of this study is organised and structured as followed: Chapter Two- This chapter is to set the scene for the study. It presents the background of the current situation of the car industry and the influence of brands in society. Chapter Three This chapter is a review of earlier research and literature on brand name and the effect it has on the consumers purchase decision. In this chapter the earlier literature is critically analysed upon its relevance and importance to the study. Chapter Four The methodology of the study is addressed in this chapter. It involves a description of the research undertaken for the study and a justification of why. The approaches and methods of research are detailed here and justified. Chapter Five This chapter is the findings and analysis of primary research as well as secondary research undertaken towards the study. The findings from the primary research are analysed against the earlier literature and research from chapter three. Chapter Six- This chapter is a conclusion, commenting on the initial objectives of the study. The limitations and recommendations for further research are also discussed in this chapter. Car Industry Background The European Union is the worlds largest car manufacturing region and the worlds biggest market, not only in size terms, but also due to the intensity of competition (Lung, 2003). Europe constitutes a true â€Å"automobile space†, inasmuch as the routing and regulation of the supply and demand for automobile products here has mainly taken place at a regional level (Carrillo, Lung, van Tulder, 2004). We can therefore say that we are in the presence of what can be called a European automobile system (Lung, 2001). From the perspective of car manufacturers the competitive pressure is increasing and their established role is threatened (Selz Klein, 1998). Franchising dominates automobile distribution because of the need to decentralize pricing and control of decisions (Vazquez, 2004). The sales and distribution sector is set to experience considerable change (Eurofund, 2004). The aim of the Commission regulation is to promote competition and a better deal for consumers. It separates new car sales, repair and parts supply, and gives more autonomy to dealers and repairers (Eurofund, 2004). The idea is that such liberalization will promote intrabrand competition, that is, competition between dealers of the same brand (Verboven, 2006). Furthermore, cars of different manufactures look increasingly similar. Product differences are reduced to design aspects, and thus require new branding concepts. At the same time, we move away from the simple durable good car to a complex bundle, incorporating diverse s and after-sales s (Dudenhà ¶ffer, 1997). When a company is deciding which new products to add to its line, it should consider two key factors: First, which new product contenders best fit its distribution system, and second, whether the distribution system will add value to the product in the eyes of the end user (Fites, 1996). Brands in Society Todays generation follows the pattern of capitalism where human values are measured by, ‘you are known by what you have not by what you are’. This naturally leads to a social structure where everyone seeks uniqueness by possessing things which sets them apart from everybody else. Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. Brand is a combination of name, symbol and design. Brands represent customer perceptions about the performance of a product. A powerful brand is which resides in the mind of the consumer. Brands differ in the amount of power and worth they have in the market place. Brands with high awareness have a high level of acceptability and customers do not refuse to buy such brands as they enjoy the brand performance (Kotler et al., 2005). The history of branding goes back when people utilized burned mark on cattle in order to identify quality (Bengtsson, 2002). Brands differ in name or symbol, trade mark, design and packing. Products are recognized through these elements and thus make it possible to differentiate one product from the other. A brand is a signal to protect the customer from similar brand names and protect the producer from the competitors (Aaker, 1991). Usually people do not buy certain brands because of design and requirements, but also in an attempt to enhance their self esteem in society (De Chernatory McDonald, 1992). Brand names present many things about products and give a number of information to customers. When customers consider to purchase they evaluate the product immediately by reconstructing the product from memory (Hansen Christensen, 2003). In today’s business environment, companies must work harder than ever before to achieve some degree of product differentiation. Many companies have sought to achieve this differentiation by branding their products, simply putting the company’s name on a product (Aaker, 1991). In this respect companies offer different packages to customers in this competition war for raising awareness among the customers about the branded product. Brand and Consumer Perceptions In every industry corporate executives are finding that to be competitive they must increase the communication and contact between their company and their customers (Girsky, 2003). Automotive is no exception: car manufacturers face mounting pressures related to acquiring and retaining customers. While many dealers have assumed that customers make decisions primarily on a rational, fact-driven basis, the truth is that most purchase decisions also involve emotion, intuition and impulse (Zaltmann, 2003). The reason customers buy cars is more connected to the overall experience of the purchase and ownership of an automobile than it is to any traditional impetus such as brand loyalty, price, or personal relationship with the dealer (Bolton, 2002). In this environment, competitive advantage will shift to the player whose value net is most tightly linked and built around the customer: To attract new customers, and sell more to each of them over a lifetime, manufacturers need to move away from their traditional build it and they will come approach to capture customer wallet share (IBM, 2003). To facilitate increased revenue capture over the customer lifecycle, dealers should work to create a collaborative business environment. Increased collaboration will help dealers manage customer touchpoints more efficiently and effectively, increase personalization and establish emotional bonds between themselves and their customers (IBM, 2003).Seeing, touching, and driving the product are still cruc ial to the purchase decision for most consumers (Helper, 2000). The evolution of customer needs advances continually (IBM, 2003). Successful marketing requires understanding how customers relationships with an organization change over time. Todays interactive generation demands products that are valuable to them and that enhance and enable their lifestyle as well. In this environment, quality and price are no longer enough, customers want to make purchases that improve their quality of life – and their buying power will go to the companies that offer them the best (IBM, 2003). Product differentiation is no longer adequate to ensure profits. Traditional customer-focused marketing to determine the needs and wants of target markets is still largely product, rather than customer, focused. Even customer satisfaction itself is no longer enough (IBM, 2003). Customer Touchpoints A car companys marketing instruments have different effects on customer behavior and ultimately on customer lifetime value (Bolton, 2002). Customer lifetime value is characterized by the length, depth and breadth of each customer’s relationship with a dealer in terms of the customers purchase behavior (Verhoef 2001). Length and depth are also reflected in upgrading behavior, which is the purchasing of premium higher margin products instead of low cost variants (Bolton, 2002). Loyal customers are sometimes assumed to be willing to pay higher prices (Reichheld 1996a; Reichheld 1996b) but in some markets loyal customers pay lower prices due to discounts. The breadth of a relationship primarily concerns â€Å"cross- buying† or â€Å"add-on buying† that is, the number of additional (different) products purchased from a company over time (Blattberg, Getz and Thomas 2001). In addition to purchase behavior, customer lifetime value is influenced by non-purchase behaviors, such as word-ofmouth behavior and the provision of new product ideas that may be more difficult to observe and predict (Bettencourt 1997). It is important to know how each of these categories of marketing instruments differentially influence relationship duration, customer usage and cross-buying of products. These marketing activities generate revenues via their effect on individual customer behavior (Bolton, 2002). Satisfaction and Quality Management Marketers typically assume that satisfied customers are more loyal (Szymanski and Hise 2001). However, studies of actual customer behavior have established that the effect of satisfaction on relationship length is complex. Bolton (1998) argues that satisfaction is an indicator of the subjective expected, and finds a positive effect of satisfaction on relationship length that is enhanced by relationship age. Mittal and Kamakura (2001) show that demographics, such as age and gender, moderate the effect of satisfaction on relationship length. Negative discrepancies between a customer’s satisfaction with of a product provider and its competitor (i.e., competitor performs better than company) influence customer retention, whereas positive discrepancies do not (Kumar 2002). A positive link between satisfaction and usage has been documented by Bolton and Lemon (1999). The underlying rationale for this link is that higher satisfaction scores reflect a higher utility of the provided product. This higher utility will be reflected in higher future usage rates. However, a customers’ experience with a particular product will not necessarily transfer to additional products offered by the same organization (Verhoef, Franses and Hoekstra (2001). Relationship Management In direct marketing it is distinguished between marketing instruments that directly stimulate product sales, and those that focus on the maintenance and development of customer relationships (McDonald 1998). Marketing instruments can also be classified based upon whether they provide economic gains or social benefits to the customer (Bhattacharya and Bolton 2000). But these effects of relationship marketing variables have not been extensively investigated (Jain and Singh 2002). Since direct marketing focuses on creating immediate sales, direct marketing is not expected to influence the length of the customer-firm relationship. However, in the case of successful direct marketing policies, direct marketing may positively affect the depth and/or breadth of the relationship (Bolton, 2002). A key objective of concentrating on loyalty is to enhance relationship depth, although it is also intended to increase customer-firm relationship length (Bolton, 2002). Although there is considerable anecdotal evidence that loyalty programs strengthen social bonds between customers and product providers (Sharp and Sharp 1997). In existing relationships, direct marketing is an important tool to sell additionals (Roberts and Berger 1999). Direct marketing often offers attractive propositions to customers, such as economic benefits (Bolton, 2002). Brand Equity Most observers define the brand equity in term of marketing impact that exceptionally attribute to a brand. Brand equity relates to the information that usually gets different results from marketing of a product (Keller, 2003). Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from value provided by a product to a company and/or to the companies customers (Aaker, 1991). Brand awareness, brand loyalty, perceived quality and brand association are the core assets for the brand equity. These are important assets for building strong brand equity helps in increasing the brand awareness in the market. The perceived quality and its association with the brand name can effect the customer’s satisfaction and gives him the reason to purchase. This results in the high brand loyalty among the customer and greater share in market (Chen, 2001). A power full brand enjoys a high level of customer brand awareness and loyalty. Company can have a competitive advantage through high brand equity (Kotler et al., 2005). Brand equity provides a great value for customers; brand equity assets help the customers to capture and process the brand and store large number of information about it. Brand equity can help to attract new customers and/or to maintain the loyalty and faith of old customers (Aaker, 1991). Customer based brand equity arises when customers are well acquainted with the brand name and keeps some favorable, strong and unique about brand association in memory (Keller, 2003). Brand equity also involves the value added by a product through customer relations and perceptions about a specific brand name (Wood, 2000). Brand equity supports the company in facing the competition. If a brand has a strong position in the segment, another brand will find a very difficult to compete in the same segment as they already correlate various characteristics with the recognised brand (Papanastassiu Rouhani, 2006). Brand Loyalty Brand loyalty shows customer preferences to purchase a particular brand; customers believe that the brand offers the enjoyable features, images, or standard of quality at the right price. Initially customers will purchase a brand for trial, after being satisfied, customers will keep on buying the product from the certain brand (Bolton, 2002). Brand loyalty represents an encouraging approach towards a brand resulting in regular purchase of the brand over time (Tuominen, 1992). Brand Loyalty reflects the ratio of regular buyers to satisfied buyers who like the product This is more useful in marketing the product to existing customers because of good brand loyalty it will cost less effort and money, than to attract new ones (Tuominen, 1992). When loyal customers see any lack to a brand attribute, then they immediately transfer to other brand products that offer a better deal. The reason for buying a same product from a familiar brand saves time and reduces risks (Bloemer Kasper, 1995). Perceived Quality and Brand Association Perceived quality defines a customer’s perception about product superioty. Perceived quality provides fundamental reasons to purchase. Perceived quality provides greater beneficial opportunity of charging a premium price. Perceived quality enables a strong brand to extend on a large scale (Hoyer Brown, 1990). Mostly customers prefer to buy products from a well-known and familiar brand, rather than opting for unknown or new brands (Rust et al, 1999). Perceived quality of a brand influences decision making of consumers. This influence is important when customers are unable to analysis the quality of a product (Aaker, 1991). All customers are conscious about product quality. The majority of people prefer to go for well-known brands which have high reputation in the market. Favorability, strength, and uniqueness of brand associations are the dimensions distinguishing brand knowledge that play an important role in determing responses that makes up brand equity, especially in high involvement decision settings (Chen, 2001). There are values of a brand that are not as visible as other brands. These values can be based on brand association with certain factors that provide confidence and credibility among customers. Companies try to associate certain attributes to their brand, which makes it harder for the new brands to enter the market (Aaker, 1991). Brand Name Awareness Brand name awareness plays an important role in consumer decision making; if a customer has already heard a brand name, the customer would feel more comfortable at the time of decision making. Customers do not prefer to buy unknown brands. Therefore companies’ strong brand name is a wining track as customers choose brand products (Aaker, 1991). People generally tend to buy brands that they are familiar with and in which they have confidence. Brand awareness is responsible for loyal customers, for which unknown brands have to face tough competition (Hoyer Brown, 1990). However, well-known brands are always more likely to be recognized and therefore it is more likely that customers prefere brand products. Emotional Branding At present, successful companies have built relationships with consumers by attractively engaging them in a personal communication which responds to their needs. Marketers have done so by connecting with customers and creating strong emotional bonds with their brands (Brand Week, 2001). When companies want to know what consumers feel about them, they have to build a personal communication with them. This is the good way for a company to consider itself because customer perceptions are very important for companies. However a company can learn a lot by listing to its customers views (Daryi, 2000). For companies it is essential that its brand corresponds with its products to create emotion; thereby products become connected with a brands image in the customer’s mind (Papanastassiu Rouhani, 2006). Emotional branding is the fine approach that clarifies the values of a company to its customers (Marken, 2003). Pricing Strategies The effect of price on customer behavior in their relationships with companies do not focus only on actual prices. They also focus on price perceptions, such as price fairness or payment equity (Bolton and Lemon 1999). Higher absolute prices lead to lower perceptions of price fairness, but price fairness is also be affected by competitors’ pricing policies (Rust, Zeithaml and Lemon 2000). Negative changes in price perceptions over time (e.g., price fairness decreases), will probably have a larger influence than positive changes (Tversky and Kahneman 1991). Furthermore, differences between the price perception of the dealer and its competitors can lead to regret (Tsiros and Mittal 2000). Positive price perceptions relative to competitors have a large effect on customer retention, and negative price perceptions relative to competitors have a small effect (Bolton, Kannan and Bramlett 2000). Price plays an important role in the acquisition of new customers. In contrast, after the relationship has been established, the role of price tends to become less prominent and experiential aspects of the relationship, such as quality, become more important (Zahorik and Keiningham 1995). Brand Name The name of a brand is the fundamental indicator of the brand. The name of the brand is the basis for raising awareness of the brand and communication efforts. Often even more important is the fact that it can generate association which serves to describe the brand (Aaker, 1991). Brand name is a significant choice because sometimes it captures the central theme or key association of a product in a condensed and reasonable fashion. Brand names can be extremely successful means of communication (Keller, 2003). Some companies assign their products with a brand name that in reality has nothing to do with the emotional experience but is catchy and a name that people can easily memorize. The core base of naming a brand is that it should be unique, that it can be easily differenciated from other names, that is easy to remember, and that it is attractive for customers (Papanastassiu Rouhani, 2006). Symbol and Logo Symbols have a long history which shows brand identification of the company. Logos and symbols are an easy way to recognize a product. It is a greater success if symbol and logos became a linked in memory to corresponding brand name and product to increase brand recall. Customers may perhaps identify definite symbols but be unable to link them any particular brand or product (Keller, 2003). Logos helps companies to develop the brand equity through raised brand identification and brand loyalty. Logos are very important assets, companies spend enormous time and money to promote brand logos and symbols (Hem Iversen, 2003). Experience All brands create feelings; some brands are designed to give customers more experience in the true sense of the word than other brands. The most powerful brand goes beyond the traditional means to steal customers’ heart away and take on special meaning to customers through their product. With time and experience, consumers learn about the brands, they find out which brands satisfy their needs and which ones do not (Daryi, 2000). Customers have used a same branded car for many years, because customers have good experience company brands product. Self esteem Usually people have some pre-conceptions about themselves, which is the image of ideal self and also reflects the person’s desire how he would like to be. When the person tries to think about himself he tries to compare it to the people who are well known in society and have high image in the society. It is a very basic and natural tendency of a human being to look into his self esteem and personality by comparing it to others (Solomon, 2005). Self-esteem refers to person’s self-concept. When people have a bad self-esteem it shows that they will not perform well and they think that when they will do a certain work and they might be rejected or fail (Solomon, 2005). When self esteem advertising is done, there are attempts to change product attribute by motivating a positive feeling about the self. One approach of doing this is to challenge the customer self esteem and then it shows a product with a linkage of that can provide a solution (Solomon, 2005). Consumer Behaviour The Consumer behaviour study involves how an individual or groups select, purchase, use or dispose of products, s ideas, or experience to satisfy their need and desires (Solomon, 2005). The consumer environment influences how the consumers feel, consider and act. The environmental features are, for instance, comments taken from other customers, advertising, packing, price, and product appearance etc (Peter Olson, 2005). Consumer behaviour is related to the physical action of a consumer, which can be measured directly. Frequency of visiting stores or shopping malls can be measured. To select a specific store then to go there is very difficult to choose and observe directly. Where different types of behaviour can be measured including a shopping pattern in stores. This kind of measurement is very hard. The behaviour can be analyzed in different ways, by offering lower price, better and good quality (Papanastassiu Rouhani, 2006). Consumer behavior mainly sheds light on how consumers decides to spend their various resources like time, money etc. on various products so as to meet their needs and requirement. Consumer behavior encompasses study of what, when, why and where the consumers will buy their products. It also focuses on how often the consumers use the products. Furthermore, it also sheds light on how the consumers evaluate the products after the purchase and the effect of evaluations on their future purchases (Schiffmann, 2004). Consumer Decision Making The consumer decision making process defines different steps when a consumer goes through to purchase a product. If customer wants to make a purchase he or she takes a sequence of steps in order to do complete this purchase. Problem recognition includes when consumer feel a significant difference between the current state and ideal so consumer thinks there is some problem to be solved. The problem may be small or big. In the second step, the consumer seeks information about the product. The extent of information search relies on the level of consumer involvement. In case of expensive products, the level of involvement is high. Conversely, in case of relatively cheap products the level of involvement is usually low. In the third step, the consumer evaluates the different attributes of the brands. Consumer may consider the product attributes and compare brand products. In the final step consumer makes his choice about a product (Solomon, 2005). It’s true that a consumer may not necessarily go through all the decision making steps for every purchase he or she makes. At times, consumer makes his or her decision automatically and the decision may be based on heuristics or mental shortcuts. Other times, in case of highinvolvement products consumer may take a long time before reaching a final purchase decision. It depends on consumers’ importance of the products like purchase of a car or home (Solomon, 2005). More over consumers try to make an estimated brand universe on the basis of available information about the brands, and to make an estimated the utility function on the basis of past consumption experience (Davies, 1986). Decision Rules Consumers apply decision rules to attributes and alternatives chosen. A decision rule can be explained as a strategy used by the consumer when selecting from the alternatives. If a purchase decision is habitual, a simplistic decision rule is likely to be applied. The consumer may simply decide to buy the same brand as last time. The complexity of the decision rule depends much on the level of involvement and the perceived importance of the outcome of the purchase decision. There is clear division between more complex rules, which are compensatory and non compensatory (Solomon, 2005). Social Class Social class is an invisible stratification of the inhabitants of the society into different groups based on some traits of the people. Inhabitants in a society can be divided into different social classes according to their income level, occupation, education and so forth (Hawkins, 2004). Social class of a person is determined by a wide variety of set of variables including income, family background and occupation (Solomon, 2005). People of a certain social class will also have different choices and preferences for different products. Members of a specific class will also vary in taste. People form higher social class will have preferences for reputed branded products as they buy products not only to satisfy their needs but also to say who they are through the products (Schiffmann, 2004). Purchase Intention The purchase intention shows customers preference to purchase the product, whose image is very close to customer. Moreover customers are well aware of certain brand name through advertising, from their past experience or information form their friends and relatives (Solomon, 2005). The intention of a consumer to purchase a particular

Use of Pathos in Writings on Torture Essay example -- Who Walk Away fr

Torture is a loaded word. It conjures images in a readers' mind of any number of horrors, physical and mental. Many writers rely on this reaction and use pathos in their articles to illicit a strong response in their audience. Pathos is an emotional appeal used to gain sympathy and trust from the audience and works for people of all intellectual levels. It often casts the author or characters in a story as an Everyman, easy to identify, and therefore see eye to eye, with. In my opinion, the more an author is able to create a personal connection to torture, the stronger their argument becomes. Strong emotions create a more appealing argument for an everyday audience. Michael Levin's â€Å"The Case for Torture† uses a few moments of pathos to convince the audience of the potential benefit of torture. He poses several scenarios of terrorists planning attacks on large numbers of innocent people and then asks, â€Å"If the only way to save those lives is to subject the terrorist to the most excruciating possible pain, what grounds can there be for not doing so?† Even if you don't agree with him, he urges the reader to â€Å"face the question with an open mind.† By doing this, Levin uses pathos as well as ethos to present himself as a nice guy who's not unreasonable. Though his argument is different from Levin's, Andrew Sullivan tries a similar approach in his article, â€Å"Bush's torturers follow where the Nazis led†. The article demonstrates a clear use of pathos from the beginning. Sullivan begins with some personal information about himself, showing that is is one of the regular people. His imagery is subtle but power ful. By implying that the government's behavior is in some way akin to the Nazis, he conjures up a powerful imagine in the readers min... ...Oct. 2008 . Ortiz, Sister Dianna. "Mr. President, stop the torture!" US Catholic Magazine Online. July 2004. 26 Sept 2008 news_iv_ctrl=1341&abbr=usc_&JServSessionIdr001=anotsvvjc1.app45a> Ortiz, Sister Dianna. "Speak Truth to Power Defender – Interview with Dianna Ortiz." Speak Truth to Power. 26 Sept 2008. . 26 Sept 2008. Sullivan, Andrew. "Bush's torturers follow where the Nazis led." Times Online. 7 October 2007. 23 Sept 2008 andrew_sullivan/article2602564.ece> Porter, Henry. "America's Dirty Torture Secret." The Guardian. 10 Sept 2003. 1 Oct 2008 .

Capitalism Promotes Greed and Selfishness

Capitalism promotes greed and selfishness In capitalism country, not everybody does things with the purpose related profit. Many people also do something or help somebody because of kindness, but for the most major companies or governments in the Capitalism country, they run with the profit purpose. In this kind of operational system, people tend to be greed and selfishness.Therefore, people in capitalism country being greed and selfishness because of they are in a profit running system; and most capitalism country are developed country, greed is from human nature, then in a specifically environment, it just become bigger; also, revolt is another thread to reflect the oversqueeze from the greed and selfishness level people. Mostly, people in high level, who work for capitalism government or companies, they are work for money. The only purpose to work is make money. Every time they decided to do something or develop some, it means that will bring them profit.Even people not in this wa y from nature, they have to be like this, because they are working in such a system. In Goldstein’s article â€Å"Capitalism moral system, greed cause its failure†, he mentioned â€Å"In fact, one of my biggest fears about entering the business world is being put into a position where I may be asked to compromise my moral integrity and how I would behave under certain pressures?. In another words, if people being too bountiful, they cannot own too much money, everything is a competition, everybody will think themselves during this competition.Greed and selfishness are the natural personality for everybody in the world, when people comment a person whether greed, selfishness or not they just focus how much percentage of this characteristic in his personality. When people in a capitalism system, the characteristics of greed and selfishness seem like put under a microscope. The reason of it is when people in a high level, they have already know and have experience of how useful the money it is, then they never back to the life with less money. People have desire, they want more, and never contented. However, it just like a trend or a flu breeding in capitalism country.When the capitalist desire more, the pressures other people get will become bigger, and when people cannot stand any more, they will against to the capitalist in many different ways. Such as the revolution in Wall Street, people protest in Wall Street, even not show any fear of the policemen. This is a side to reflect capitalist’s greed and selfishness. As what Goldstein illustrated â€Å"Capitalism is a moral system, which has unfortunately been exploited by some immoral people. Acting unethically is counter-productive to a firm's success, but selfish people motivated by short-term gains may ignore this fact. Capitalism in an immoral management causes serious consequence. In conclusion, capitalist most likely look at the profit. For this purpose they are mostly greed and self ish, and they have more desire of money, then they just being more selfish because of covetous. Also, capitalism causes consequences, people cannot always stand the egoistical capitalists, they will revolt. Therefore, capitalism mostly promotes greed and selfishness. http://www. collegiatetimes. com/stories/15078/capitalism-moral-system-greed-causes-its-failure

Education System in Nyc Essay Example

Education System in Nyc Essay Example Education System in Nyc Essay Education System in Nyc Essay This was very disturbing to read. However, I am sure it takes place everyday. Students like Tarus who want to succeed and stay in school do not always get the support they need from their community, family, and friends. It is very hard to give support in the first place if they themselves do not have it. Anyone can loose motivation and become helpless. This story kind of reminded me of the monopoly article, (i.e., starting late in life and not having the resources needed to achieve success). Although resources and support are well need for all students, I think there are other underlying problems that existed in the case Tarus, (i.e., ethics). Mrs. Abram first approached the principal before going to the school counselor. School counselors are trained to counsel students. The school culture and respect for school counselors is questionable in this school. Secondly, the principal lacked sensitivity and did not take extensive time to hear what the student was saying, he dismissed Tarus. Ethically the Principal was supposed to notify the school counselor and work together to find out ways to approach the situation, (i.e., contacting Tarusâ„ ¢s Aunt, and promoting school safety). The Principal could have also looked into which students where part of the gang and notify police to patrol the school grounds. The incident where Tarus got attacked happened in front of the school. This could have been clearly avoided if it was handled differently. I think there are too many school administrators, principals, and teachers who are not competent to deal with students, parents, faculty, and school community. They are in a position of higher power and most of them lack multicultural sensitivity and have not taken courses in understanding racial and cultural identity. As a school counselor, I am very aware that we do not get utilized properly in schools. We have so much to offer to schools but are ignored and labeled as clerical workers. In the case of Tarus, clearly the school culture is reactive as oppose to proactive. If the school had gang and violence support groups or prevention workshops perhaps, the school would be more prepared to deal with Tarus. Is it the neighborhood and limited funds that prevent these programs or is it the people in charge, (i.e., the principal), who are more concerned about running a school but do not know how to

The Sociology of Religion Childhood Indoctrination

The Sociology of Religion Childhood Indoctrination Childhood indoctrination is one of the ways how one become religious where people are brought up and grow old while still in a given religion and always believe it. This becomes difficult to overcome because people are born and told that a certain religion is the true one making it difficult for them to question it, fail to accept it or believe it is a lie.Advertising We will write a custom essay sample on The Sociology of Religion: Childhood Indoctrination specifically for you for only $16.05 $11/page Learn More The parents cannot be blamed because their main intention is to show the truth and they grew up the same way. This becomes like a circle that has no end, which is passed down from one generation to the other until someone reveals that it is not the truth. Fear makes people become religious and fail to question the religion. When people think about death they are afraid because they do not know what will happen to them after they die. The religious p eople tell them to believe in a certain religion so that they do not go to hell forever. When they believe that these people are telling the truth they fear the punishment that would follow if they do not believe. Many people cry and pray for forgiveness when they are very sick due to the fear of death. If there were no fear, people would question what they are told as the truth before they believe it. (Davie 62) People become religious when they are desperate and in need. They believe in what they are told due to lack of anything else, lack of hope and nothing to hold on. In a situation where one is satisfied completely then religion would not be significant since people would be contented with what they have as well as the way they are. In addition, people accept religion as a tradition that would be accepted for many years. The great grandparents followed the religion and therefore people follow it too. For example, the people who are born in the United States of America are like ly to be Christians while Muslims are from the Middle East. The people have many questions without answers and therefore become religious to search for answers. There are questions without answers and no one attempts to answer them while religious people leave them unanswered. When people make bad decisions, they feel guilty and fail to forgive themselves and therefore turn to God who forgives them so that they feel better. Their sins haunt them and believe that they may be punished for their deeds (Davie 49)Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many people believe that it is only in the church that they can get a chance to socialize with others. Their main aim is not to attend the church service but interact with others and have a sense of belonging. They get the comfort they desire as well as assurance, which make them feel safe when they know that everything is all right . They remain in the religion when they think that they would have chaotic life if they stay without a religion. Many religious people are not responsible and need God so that they can be taking all their problems to him. For example, those who smoke or drink believe that they cannot stop smoking alone and put their faith in God to do everything and help them live a righteous life. People become religious for spiritual fulfillment in order for their life to have meaning. This makes them turn to religion for the spiritual void to be satisfied and live a comfortable life. People go to church and when they find others being exited, they believe that is what they require and that nothing can worry them (Davie 53) There are dogmas and beliefs in religion that are accepted and the followers are expected not to question about them. When other beliefs are available there can arise intolerance as well as inflexibility because no one is allowed to compromise the word of God. When the scriptur es are allowed to be interpreted and the interpretation is correct, it becomes difficult to solve any conflict that arises when people doubt it. The only person who is the winner is the one that will have most followers who are motivated through action. The extremists of religion who apply radical measures to fulfill the wishes of God bring about the conflict of escalation. When there is a conflict between what is evil and good, it becomes difficult to compromise by accepting the devil (Davie 27) Religious conflict can arise when evangelism has different strains. Some people may come together and not allow other religions the right to practice their own faith. They do this in order to minimize their beliefs because they feel that the religion may be dominant. For example, Christianity was suppressed in China where the government thought that it was dangerous and rival of loyalties of the citizens. The media emphasize on the negative effects of religion, which leads to hostility, as well as fear to the believers. The media do so by confusing people instead of informing them through misunderstanding the goals of different religious groups.Advertising We will write a custom essay sample on The Sociology of Religion: Childhood Indoctrination specifically for you for only $16.05 $11/page Learn More The difference in religions is a potential source of conflict because people ignore other faiths. The religious group that is less popular is under tension compared to the most popular and privileged. When it happens that the group that is most popular is the minority it becomes easier to have a conflict with them and understanding becomes difficult. When crisis arise, members involved rely on extremists to provide solution. The identities of the group members can be shaped when compared to others, which makes the faith of one religion threatened by the other. Religious conflicts arise because the mind of people is unique and has different exper iences. These different individuals are located at different places where they associate with others with different experiences concerning their religion. When these characteristics are combined conflicts often arise in the course of their relationships. Hinduism has been reformed many times since it started due to conflicts when the caste system that was hereditary was rejected. Nanak emphasized that Muslims and Hindu should tolerate one another when he declared that similar God was worshipped. He could not be tolerated by the two religions, which made a new religion to be started. There serious conflict between the apostles of John and Jesus was about baptism. Those who followed Jesus were supposed to pay a price through baptism to be accepted by those who followed John. Peacemakers have been solving religious conflicts whenever they arise because they are complex. The people should be informed about the wishes of God in different religions so that they can avoid evil and do well (Davie 34) Davie, G. The Sociology of Religion. California: Sage Publications, 2007. Print.

Psychology paper Essay Example | Topics and Well Written Essays - 500 words

Psychology paper - Essay Example One of the first similarities between what took place at the prison outside of Baghdad and what unraveled at the makeshift prison at Stanford is that the people portraying the guards had no previous experience in those roles. The United States soldiers only had experience as soldiers, but they still enforced their authoritative roles on their prisoners, much like the guards in the prison experiment. These roleplaying guards also did not have experience, though that did not stop them from making it known who had the greater power. In both cases, the soldiers and the pseudo-guards conformed to the roles of real prison guards the more that they exercised their power over the prisoners, doing what they could to dehumanize them. The guards and the prisoners alike had no choice but to accept these roles, even though the guards soon began to abuse their power. The abuse itself was similar in nature and in intensity. The purposes behind the abuse in both cases were to degrade and humiliate. The abuse was also used to instill a sense of fear in the prisoners, as well as to make it known who was in charge. The rights and bodies of the prisoners were violated, and they were denied essential aspects of a healthy life, such as food or a healthy environment.

American Indian Research Paper Example | Topics and Well Written Essays - 2000 words

American Indian - Research Paper Example The American Indians lived in solitude for many years until the coming of the Europeans, who later discovered America, making things less peaceful. Indians experienced forceful eviction from their land leading to war and a lot of bloodshed. The Indians had different views of the Europeans and knew they would use different techniques to attack them, including use of military force (Nichols 3). There are Indians who supported the white men, while others refused completely to surrender even when they were subjected to harsh conditions. The Indian Revolution Act, implemented in 1830, made several tribes migrate to the Western side of the country. With the revolt against the British and formation of US, the idea of civilization was conceived, and the American Indians were prepared for assimilation into United States citizens. It was integral to have a manifested destiny, as that would favour the nationalist movements that were present. Family Structure of the American Indians The family s tructure of the Indians was formed in such a way that it had to be obscure that an extended family existed. An extended family that lived together in one house were enumerated as subfamily members, and all the members were related to the holder of the house. An extended family that resided in several homesteads ensured they were at a close proximity to one another. However, the families were recognised as a single entity with independent households. Both the parents and grandparents resided in a dwelling place that was mobile, and they ensured they were near the children or grandchildren. The cultural conceptions of the Indians recognised an Indian grandmother as the aunt of a child as well as the grandaunt. Extended families were responsible for the formation of kinship networks, formed based on clan memberships and not necessarily by birth, marriage or adoption. Traditional Native families retained their Indian ways and had no influence from the urban ways of life (Lamanna and Rie dman 67). The Indian families relate more to people outside immediate family in a supportive way, and this is evident in the Sioux Families; where family involvement begins in the early stages of life as parents get selected for new born babies. The families strengths are seen in the helping systems present in the community at large, and they have spiritual courage that they obtain from their religion. The Indian families also have respect for one another and this is a basis they use for their later learning. American Indian Culture American Indians enjoyed freedom and contentment in their land, before corruption and other vices brought conflicts to the community (Porter 93). American Indian culture gave rise to many familiar symbols that depict struggle and triumphs, making many modern life aspects adopt them. Tepee and Peace Pipe are some of the symbols the natives used in their culture, as a tapestry of the American Native life. Everything from plants, animals, housing, to climat e conditions defined the Indian culture, with their animals being referred to as spirits; despite the fact that they hunted and killed them. The Indians’ clothes were made of animal skins, and the meat was greatly revered thus it never went to waste. There was a belief that spirits lived, and were present among all the Indian tribes. American Indians participated in agricultural

Volunteer tourism Assignment Example | Topics and Well Written Essays - 3250 words - 1

Volunteer tourism - Assignment Example Of course, the procedure will entail doing research and continuously improving product features that the firm offers. Motivations of this subject are varied with results such as experiencing new things, having fun and skill development among others. This paper seeks this impression of change further as it examine and explore the impact that volunteer tourism organizations play, Speciessaver in particular, for the advancement of humanities and understanding. The paper is developed for Australian intended tourism terminus in Truong Son, in Vietnam. As will be stated in the body of the paper, application methods are researched on and availed at the convenience of willing participants. Tourism is mobile vocational trip that one goes for to enjoy leisure or for business purpose. Increasing personal earnings and arising awareness due to the emergence of technology are just a few factors to mention that have contributed to tourism. Currently, the rate at which financial independence is contracting has promoted the lookout for volunteers in a variety of endeavours (Li-Ju & Joseph 2010). Lyons and Wearing (2008) suggested that the volunteer tourists be those individuals who are driven by internal desire to contribute towards the development and to gain more insight on things through learning new skills. Such persons are dedicated to a reduction of poverty and for the betterment of environmental conditions as well as saving the animal species (Lyons & Wearing 2008). Many companies have since gained insight in advancing the same through linking and facilitating these groups. Management of these groups is essential for efficient delivery of services they would volunteer to provide. This paper probes the classification of these potential volunteers in view of their basic and immediate perception of offering voluntary work in collaboration of attaining

The Supreme Court Essay Example for Free

The Supreme Court Essay The Supreme Court made a ruling in Free Enterprise Fund vs. PCAOB saying that Sarbanes-Oxley (SOX) will remain â€Å"fully operative as law† with the exception that The Securities and Exchange Commission will be able to remove at will members of the Public Company Accounting Oversight Board. Previously they were not able to and was said to violate the appointment clause of the constitution. This changed job security for its five board members ending a three-year battle between a Nevada firm Beckstead and Watts who sued PCAOB in 2006. The accounting firm declared that it was unconstitutional for SEC to appoint its board members rather than the president giving it to much authority unchecks by executives. However, a decision been made by the courts to meet the plaintiffs at the halfway, pointed out that if was against constitutional policy to remove board members completely it would violate separation of powers principle. The courts rest the power with the president to have complete authority to hire and fire PCAOB members. According to Susan Hackett general counsel, this was an important move because it invalidated the PCAOB appointment process and upheld the SOX Legislation. A power move to allow congress and the president to have ultimate ability to control institutions that possess significant insight of companies. This decision in my opinion opens up a fair market and does not allow larger company to push and over power smaller firms. Board members must go through a screening process so not to have bias authorizes in control. Reference Jaeger, J. (June 28, 2010). High Court Ruling only Tweaks Sarbanes Oxley Act. Enforcement and Litigation, 13. Retrieved from http://www.complianceweek.com

Functional Health Patterns Community Assessment Health And Social Care Essay

Functional Health Patterns Community Assessment Health And Social Care Essay The variances in ethnic views have influences on outlooks towards health care, their readiness to realize, observe and regulate to the progression of sickness. They consider that health is holistic and there is link between body, mind, and soul. Their ethnic beliefs effect the basis of sickness, appearance of are mostly and interaction of health problems and how they look for healthcare. They mostly have faith in in God. Catholics typically have divine objects in their home environment. They do not worth health promotion due to deficiency of language support and prefer Emergency visits. They might get incorrect diagnosis and inappropriate medication due to absence of communication. Their racial ethics are used to stimulate conduct to decrease the threat of sicknesses. It also develops communications and health effects and supports them to look for healthier actions. They use their money for whole family and for beverages (Kemp). Actual Diagnosis: Risk for Spiritual Grief Interference. Interventions: Practice beneficial interaction when contacting patient and reassure involvement in spiritual actions. Health Perception/Management Diabetes is on of the predominant health problems in this community.Accordng to CDC 28.3% of adults are diabetic in this state. Over the next 20 years, the obesity could contribute 741,358 new cases of type 2 diabetes. County provides immunization to children from birth up to age 18. Infant mortality rate was 4.3% in 2011. Injury related death rate was 40.4 per 100,000. MCFRS has full operational authority. It is ultimately responsible for the safety, health and welfare all personals. There are military and civilian behavioral health professionals for the enrichment of the community. Referrals to outside agencies are given for legal issues, financial planning, foster care, housing services. Nutrition/Metabolic Lack of fertile soil is primarily the indicator of nutrient deficiency.62.7% adults are overweight according to 2007 report, because of obesity prevalence; the community is in alert for the availability of affordable food. Special discounts are only available for members with gym privileges, through streams or storm water collection. Drinking fountain is not permitted but water coolers are available. Junk snacks are banned in 2008. Fast food, candy and other low nutritious items are still available. And there are vending machines. No remarkable evidence of healthy food consumption. Violence and obesity are the evidence of unhealthy food consumption. Special diets are mandated by religious practices and beliefs. School is adhering to the obesity prevention program. No candy or soda during meal time. Students who are from low income families are entitled for free lunch. Elimination (Environmental Health Concerns) Ground level ozone results in smog. Construction activity is the main cause of noise up to 85 Decibels. This County has a recycling center. Integrated pest management is committed for pest control and schools provide updated list for the usage. Standard washing machine with hot and cold water is common. Hand washing is done by soap and water or hand sanitizer. Mostly found single bathroom. Cleanliness is depending upon the occupancy. Mary land Nurse Practice Act gives the guide line for health care providers and other members. If outside temperature exceeds 80, it is considered as hot day. Shade structures are part of public service development. Security officers are assigned for safety management and they wear appropriate badges or soft body armor. Activity/Exercise These are part of obesity prevention program. Recess is a part of school health program. All of these facilities are in active usage in this county. Pedestrian safety and camera program are part of safety procedure. Fire and burns are most common cause of unintentional deaths. Prevalence of obesity is a clear example of the result of sedentary life style. Children are spending more time in watching videos and computer. Public and private means are most commonly used transportation. Sleep/Rest This county is a middle class area with many citizens who start work early. They go to sleep early at night so that they can wake up early for work. 23% of the population is made up of kids and these kids have school early morning. Recent studies have shown that Montgomery County had an increase in sleep deprivation. Falling asleep while driving is responsible for at least 100,000 automobile crashes, 40,000 injuries, and 1,550 fatalities each year. Cognitive/Perceptual 81% of the population gets regular checkups with their doctor. This is more than average. There are close to 125,000 people in Montgomery County who speak English less than well, or about 14% of the population. This is a 20% increase from 2002 data. People who have difficulty within the cognitive perceptual portion are located in hospitals, nursing homes, and mental wards. 265 people in other group homes. 226 people in mental (psychiatric) hospitals or wards. 4,357 people in nursing homes. 328 people in homes for the mentally retarded. 62 people in homes for the physically handicapped. For delinquent children, 59 people in short-term care, detention or diagnostic centers. 57 people in hospices or homes for chronically ill. For drug/alcohol abuse, 41 people in hospitals or wards. For chronically ill, 33 people are in other hospitals or wards. Self-Perception/Self-Concept In this community, many people describe themselves negatively. Many people do not feel so good about themselves. One problem that is present is depression. There are six different depression specialists near Silver Spring, Maryland. Since there are many Hispanics living in this community, there is a high-risk group for depression, anxiety, and substance abuse. Hispanic women are more likely to experience a major depressive episode. Another factor that lowers the self-esteem of the people in Silver Spring is being overweight, especially in women. There are generally changes in the way they feel about their body. They do not frequently get angry, annoyed, or fearful. The feeling of losing hope is also not very frequent. Role/Relationship The YMCA provides counseling for individuals, families, and groups in Montgomery County. Therapeutic groups are also offered according to community and school needs, such as: à ¢Ã¢â€š ¬Ã‚ ¢Bullying à ¢Ã¢â€š ¬Ã‚ ¢Anger Management à ¢Ã¢â€š ¬Ã‚ ¢Loss and Grief à ¢Ã¢â€š ¬Ã‚ ¢Parenting Support à ¢Ã¢â€š ¬Ã‚ ¢Social Skills. Vulnerable populations face many challenges every day. Montgomery County, Maryland Advanced Practice Center for Public Health Preparedness is prepared to help vulnerable populations. Silver Spring Township Police Department formed a partnership program that will build a positive relationship between police officers and the youth of school district. Fire and EMS departments effectiveness in delivering emergency service to the community is depend upon the amount of time it takes from when they call 911 to the arrival of help. There is an annual blood drive in memory of father and son firefighters. Silver Spring Food Pantries, Soup Kitchens Food Banks supply the food to the Soup Kitchens, Food Pantries, Shelters etc., they in turn provide food to the individuals that need it. Sexuality/Reproductive Services include diagnostic testing, exams and treatment of STDs. confidential HIV testing available. All those who tested for HIV get pre and posttest counseling. For birth control Silver Spring center offers Abortion pills, in clinic abortion, and abortion with sedation. GYN consultation services are available for low income or uninsured teens and women of childbearing age. Services include: -physical examinations and pelvic examinations -breast examinations and pap smears -Pregnancy testing and birth control methods -routine tests for sexually transmitted diseases as well as HIV counseling and testing -basic medications for sexually transmitted diseases and other GYN conditions or infections. Coping/Stress According to Montgomery County Police statistics Crime has been falling in Silver Spring. PS: Child Protective Services Montgomery County Department of Health and Human Services 240-777-4417 (24 Hour Report Line) APS: Adult Protective Services- Montgomery County Department of Health and Human Services 240-777-3000 The chance of earthquake damage and the risk of tornado damage in Silver Spring are higher than the national average. A disastrous train wreck happened in Silver Spring, Maryland in 1996 on a snowy, February afternoon. Mental Health Association of Montgomery County provides outreach, engagement and services for homeless mentally ill men and women who are on the streets or in emergency shelters. One of every three children comes from an impoverished family. 50,000 Montgomery County residents are living in poverty. Stress management resources are available to manage anxiety and overwhelming stress. Meditation, yoga and wellness and Russian martial arts are also available. .